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VOL. 1, ISSUE 1 (2025)
Digital marketing in rural areas: Strategies to tap into unexplored markets
Authors
Devjeet Chakraborty
Abstract
Digital marketing in rural areas presents a unique
opportunity to tap into largely unexplored markets with significant growth
potential. Despite challenges such as limited internet connectivity, low
digital literacy, and infrastructural constraints, strategic approaches can
effectively bridge the gap between brands and rural consumers. This paper
explores innovative digital marketing strategies tailored for rural settings,
including localized content, mobile-first campaigns, community engagement, and
the use of vernacular languages. Leveraging social media platforms, WhatsApp
marketing, and regional influencers can enhance brand awareness and drive
adoption of digital services. Understanding the socio-cultural dynamics and
purchasing behavior of rural populations is crucial for creating impactful
campaigns. By integrating traditional marketing with digital tools, businesses
can unlock new revenue streams and contribute to the digital empowerment of
rural communities.
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Pages:4-9
How to cite this article:
Devjeet Chakraborty "Digital marketing in rural areas: Strategies to tap into unexplored markets". World Journal of Management and Commerce, Vol 1, Issue 1, 2025, Pages 4-9
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