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VOL. 1, ISSUE 1 (2025)
How psychological principles enhance consumer influence in Digital Marketing
Authors
Nektarios Makrydakis
Abstract
This paper explores in depth the integration of
various psychological principles in digital marketing strategies to effectively
influence and shape consumer behavior. By comprehensively understanding
cognitive biases, emotional triggers, social proof, and decision-making
processes, marketers can design highly targeted and personalized campaigns that
significantly enhance consumer engagement, build stronger trust, and drive
higher conversion rates. The study thoroughly examines key psychological
concepts such as scarcity, reciprocity, authority, commitment, and consistency,
demonstrating their practical application across multiple digital platforms,
including social media networks, email marketing campaigns, and e-commerce
websites. Through detailed analysis and case studies, the findings highlight
how leveraging these psychological principles leads to substantially improved
consumer responsiveness, increased brand loyalty, and optimized marketing
return on investment (ROI) in an increasingly competitive and rapidly evolving
digital landscape.
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Pages:10-14
How to cite this article:
Nektarios Makrydakis "How psychological principles enhance consumer influence in Digital Marketing". World Journal of Management and Commerce, Vol 1, Issue 1, 2025, Pages 10-14
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