Background: In the face of escalating climate change concerns,
Corporate Environmental Management has transitioned from a voluntary
philanthropic activity to a strategic necessity. Green innovation is increasingly
viewed as the operational mechanism through which environmental commitments are
actualized.
Objective: This study aims to evaluate the impact of Green
Supply Chain Management (GSCM) practices on Corporate Environmental Performance
(CEP), with Green Innovation acting as a mediating variable.
Method: This study uses a simulated dataset created for
academic training purposes. Data representing 280 middle-to-senior level supply
chain managers was simulated. Partial Least Squares Structural Equation
Modeling (PLS-SEM) was applied using SmartPLS software.
Key Results: GSCM practices positively and significantly
influence Green Innovation (β = 0.62, p < 0.001) and CEP (β = 0.34, p <
0.001). Green Innovation significantly enhances CEP (β = 0.48, p < 0.001)
and fully mediates the relationship between GSCM and CEP.
Please enter the email address corresponding to this article submission to download your certificate.
