Background: Startups operate in inherently precarious
environments, which are further exacerbated by macroeconomic uncertainty.
Entrepreneurial Orientation (EO) characterized by innovativeness,
proactiveness, and risk-taking is widely theorized to drive firm growth, but
its efficacy during economic downturns remains contested.
Objective: This study examines the direct effect of
Entrepreneurial Orientation on startup growth and investigates the moderating
role of perceived economic uncertainty on this relationship.
Method: This study uses a simulated dataset created for
academic training purposes. Survey data simulating 300 startup founders was
generated. Moderated hierarchical regression analysis was conducted using the
SPSS PROCESS macro.
Key Results: EO positively and significantly influenced startup
revenue growth (β = 0.38, p < 0.001). However, economic uncertainty
negatively moderated this relationship (β = -0.21, p < 0.01), indicating
that the growth benefits of EO diminish as environmental unpredictability
increases.
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